The holidays are over and now it’s a great time to look at CPI data of 2014.
The CPI trends remained just similar to 2013: advertisers kept on acquiring more users with the same or lower bids.
When companies went on holiday in December, there was a jolt in game sessions across all platforms and CPIs naturally droped across the Network due to the traffic explosion.
- iPad, iPhone and iPod touch CPIs All Under $2.50. iPad: CPI down to $2.38 (-9.5%), iPhone: CPI down to $2.08 (-10%), iPod touch: CPI down to $1.42 (-16.5%).
- Google Play: CPI remained at $1.20 (No change)
- Amazon: CPI up to $2.26 (+15.3%)
To find out what happens next -in the first month of 2015, follow our blog!